Turn 286 million monthly viewers into registered, engaged community members. Commenting, live chat, Q&As, polls, and personalized notifications: built for news and sports at NBC scale.
Trusted by leading media organizations worldwide
Full-featured commenting with threaded replies, real-time updates, custom badging, and personalized feeds. Transforms passive NBC.com readers into active, invested contributors, driving natural registration moments at scale.
NBC News · Article commenting
Real-time, event-driven chat channels for NBC's highest-stakes moments: live NBA games, breaking news, elections, and award shows. Fans stay on NBC instead of going to Twitter.
NBC Sports · Game day chat
Registration-gated sessions with journalists, athletes, and talent. Converts anonymous viewers into known subscribers with declared interests.
NBC Sports · Analyst AMAs
Low-friction interactions that surface first-party sentiment data and onboard new users into NBC's engagement journey with a single tap.
AI-powered alerts on topics, authors, and live threads users follow. Drives 2× higher re-engagement and brings registered users back to NBC every day.
Every comment, chat message, poll vote, and Q&A interaction is a declared interest signal — owned by NBC, not third parties. Surface audience propensity to subscribe, churn, or engage, and integrate directly with your CDPs, ad stack, and data infrastructure.
NBCNews.com
Moderated, threaded conversations beneath every breaking news story keep readers engaged longer, generate registrations, and build a rich layer of first-party behavioral data. 90%+ of moderation is handled automatically.
The sweeping bill, backed by both parties, allocates $1.2 trillion toward roads, broadband, and clean energy. The largest federal infrastructure investment in decades.
WASHINGTON: In a rare display of bipartisan cooperation, the Senate passed the Infrastructure Investment and Jobs Act late Tuesday evening in an 89-11 vote, sending the historic legislation to the House after weeks of contentious negotiations.
The bill, championed by leaders from both sides of the aisle, represents the most significant federal investment in the nation's physical and digital infrastructure since the Eisenhower administration's Interstate Highway System...
NBC Sports · NBA
Real-time fan chat alongside live NBA game streams creates an electric second-screen experience. Fans react, predict, and celebrate together, dramatically increasing session duration and building the kind of community loyalty that brings them back game after game.
NBC Sports
Registration-gated Q&A sessions with NBC Sports analysts, correspondents, and athletes give fans exclusive access they can't get anywhere else. Each session generates registrations, declared interests, and community identity, converting one-time event viewers into loyal, known subscribers.
Every feature in Viafoura's suite is purpose-built to drive the outcomes NBC's leadership cares about: registrations, subscriptions, first-party data, and lasting audience loyalty.
Engagement features create natural, frictionless registration moments. Users sign up to comment on NBC News, join NBA game chats, and access exclusive Q&As, building NBC's logged-in, known audience from the ground up.
Community members are 5× more likely to convert to paid Peacock subscribers. Gate premium engagement (exclusive analyst Q&As, ad-free live chat) to accelerate the path from viewer to subscriber.
Every interaction: a comment on a trade deadline story, a live chat reaction during a fourth-quarter comeback. Each one generates declared interest signals that power smarter targeting, better personalization, and advertiser-grade audience profiles.
Personalized notifications on followed topics, authors, and live threads bring registered users back repeatedly. Active community members visit 6× more often, transforming NBC's audience into a sustainable, recurring business asset.
"Viafoura's engagement tools transformed how we think about audience development. Within twelve months, our registered user base grew by 52%. Community participants are now one of our top five sources of subscriber conversion."
"We made Viafoura's live chat the destination for fan conversation during Premier League matches. Engagement sessions doubled, and we're converting more chat participants to registered subscribers than any other on-site channel."
We've prepared a custom demo tailored to NBC News and NBC Sports. Walk through live use cases, see the moderation tools, and meet the team behind the platform.